Tag Archives: Social network service

What Is Consumer Social Networking and How It Can Benefit Your Business

Consumer social networking is harnessing the variety of social media available so consumers can determine the usefulness and value of a product. Not a few have turned to this sort of information sourcing to gather the whats and hows of a product. The reason largely lies on the strength of market feedback and the personalized touch seen in exclusive pages, which give consumers details they don’t normally receive in most other product ads. All income brackets and both genders participate in social consuming with Facebook, Twitter, LinkedIn, Google, and Myspace taking their roles as leaders of this trend. With the vast market at their disposal and the efficiency with which they can reach out to this audience, businesses have much to gain from plumbing the potential of consumer social networking.

Expanded Customer Service

Customers are the fuel of any enterprise and social networks have done an extraordinary job in bringing together people from different walks of life, living locally and abroad, into one portal. Consumer social networking lets consumers address their questions and concerns about a product or service and lets the business respond timely in return. The range of feedback also gives the business a sampling of their market, providing the business leverage in knowing where to improve on and which of their marketing strategy works.

Advising Customers About New Products and Services

Reading a Twitter message doesn’t take 10 seconds but the site is popular enough to get a message across to a group who know another group and another group ad infinitum. A business web page can also be streamlined to highlight the freshest products and services it has to offer to its followers and possibly to others who are interested in its latest outing or teaser. Social networking sites gives businesses a platform to list down their advantages over competitors and highlight facets of the product that consumers are looking for.

A Way to Reward Consumers

Taking customer service a step further, businesses can use consumer social networking to reward customers who have been loyal to their products. Through specials or loyalty programs, businesses can attract more customers and keep the existing ones satisfied as they get to own not just their initial buy but more than what they expected. If they tell their friends and families about how cool a brand is for that, the better.

Introducing a Product Through Different Media

By using social networking sites, businesses can advertise products from photos to videos to write-ups. The additional feedback contributed by consumers adds to the knowledge of potential customers who might be looking for more reasons to convince them to finally purchase.

There are various ways to introduce a product and get in touch with customers but not every one of them may be effective. One way businesses can learn about this aspect is through consumer social networking which serves both a way to relate with customers and advertise a product. By taking advantage of this trend, businesses not only level with the customers but also share the good points of their product in more ways than one.

Julian Hartley is a social media consultant for one of the top talent management firm,


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Networking – How To Get Ahead in Your Career

An old caveat that has proven to be able to stand the test of time is the saying “It’s not what you know, but who you know.” And that saying is very true, especially when it comes to the subject of business and careers. You can go to the best schools, get the best education in the world and graduate at the top of your class, but unless you have the right connections there’s a very strong chance that you’ll spend your career at the bottom of the ladder waiting to be discovered.

Networking is an excellent way to make connections, drum up new business and let other people know about you without your having to tell them about yourself face-to-face. Business networking is a type of networking in which groups of like-minded business individuals find, make or take business opportunities. A truly successful business network will form new models of networking that give business-people the opportunity to create new business connections and make business opportunities at the same time. Businessmen and women fresh out of college and business school will want to integrate themselves into a business network or two so that they can get an inside look at what the current market is, what works, what doesn’t work, who they should be working with and who they should avoid. There are several business-people who believe that business networking is oftentimes more cost effective than advertising or any kind of public relations efforts. The reason being that business networking doesn’t cost much at all and deals more with a personal commitment and less with the company’s money. This kind of network is an excellent way to swap business leads and referrals with fellow members.

Methods of social networking such as Facebook and Twitter are also good ways to get ahead in your career. These avenues expose you to an entirely new audience that you might not have uncovered. Social networking allows you to get in touch with the people who will be buying your product, reading your material or walking inside of your stores. This kind of networking offers a more personal touch and lets customers and clients get an inside look on the day to day activities of your business. This gives you the opportunity to ask customers, clients and readers what they like, what they don’t like, offer suggestions and chat with you one-on-one. Social networking also allows you to alert your audience of sales, offer them special online-only coupons and keep them updated. The internet has made it so that all boundaries between people nearly non-existent. It’s a great idea to take advantage of this opportunity in order to put yourself and your career in the fast lane.

With the way that the world is changing, it now takes more than a 4-year degree to have a successful career. You now have to know people, and know people who know people. Be sure to attend company functions and parties, put your face out there and make sure people know who you are. You never know what new and useful connections or friends you might make. Always be on the look out for new ways to network and your career is sure to surge ahead.

John Walter is a job-search coach who specializes in resume writing.  You can get a professional and polished CV crafted at, and focus on your networking today.  There’s plenty of competition in the market, and a great resume and cover letter are cornerstones to landing the right position.


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From a Guitar-Pop Concert to a Thought: America is not just the Business World—Expand!

Indeed, like what Moz has been singing in his concerts these days, America is not the world. Although the song’s lyrics are far from what I want to point out, the crooner successfully sent a more beautiful thought through his rolling r’s, lisped s’s, and whimsical yodels. And as a vigilant spectator of economics and business trends, I never see any bias in his words, but rather I them as apolitical and an eye-opener.

America is not just the world. Maybe the critically acclaimed Brit singer was correct when he wrote these words in his studio; I am not sure about it, but I know where he is coming from—especially when I heard him sing it live in a concert ground surrounded by tall skyscrapers that housed the world’s most renowned financial institutions.

America is not the World, the business side, my point of view

It is only natural for us Americans to focus on our target market as we start our business. We rely on what is available and existing around us. We start from our friends and colleagues and make them our initial customers, then move on to our neighbors, and expand a bit to their relatives and friends. We then get a feel of the whole process and finally settle for a fixed daily promotional routine, which we find as a perfect time to stop and call it a regular business flow. We call this stage contentment, the point of labeling our business as “stable”. But in my own point of view, to be contended this early is a business illness.

Another illness is that we always think there is nothing greener than the pastures of our homeland and ignore all the possibilities outside it—even the neighboring southern regions of Mexico or Canada. The grandeur of our country blinds us from seeing the world outside, as if there is no other county, no other “real” market and financial possibility than America. The truth is, some of us are just too scared to branch out, too apathetic to expand, and unfortunately, too terrified to dream.

Perhaps you will say this thought is only for international companies and big businesses or for those who have the money to finance a wider business campaign. In fact, what is the purpose of aiming for an international promotion if your business is just a 35 sq. meter diner along a working class Long Island Boulevard? Or what is the point of overdoing your social networking ads on Twitter and Facebook if you are just an online businessman who wants an extra income for your weekend hobbies? Is it reasonable to dream that big if you are plainly contended with where you are right now? The answer is simple: expansion, or to dream big, is only for those who have desire to follow and achieve it. Fortunately, as a marketing speaker for ten years, I have sensed and seen scores of Americans who are dreamers, who are not satisfied with their four-cornered rented business areas.

Let us accept it. Some Americans are only business owners and not business-minded. Well, it is not an issue of race or anything; it is just my observation. We think of having a business as a profession, a job, an escape route to joblessness or to our former low-paying profession, but not as a way and part of life.

Fortunately, although some Americans think that way, most do not. I have been hearing countless success stories of Americans who became CEOs regardless of their humble beginnings—from a street sweeper to a remote control car parts manufacturer in Canada, from a typical college student in New Orleans to an Internet Marketing head in India, from a tired hamburger kiosk owner in Des Moines to a major Quesadilla wrapper supplier in Central Mexico. All these success stories may sound surreal and saying that I have met them personally would not make it more believable either. Yet there is one thing that makes these stories similar to each other (and makes them believable as well): they all started online, through Facebook, Twitter, and blogs that others have ignored and used for entertainment and leisure.

The advent of social media sites, especially social networking sites that have simplified the lives of humans, has given Americans a clear path to expand their businesses outside the vicinity of their physical stores. Today, this over-availability of social networking sites is changing the dynamics of local businesses, for a lot of them today have strong followings and customers outside their localities, state, and countries.

And certainly, I am sure that Moz is 100% correct when he sang America is not just the world.

Your author Warner likes to write about technology related topics. He works with Endless Rise who provides SEO Reseller Packages and White Label SEO services exclusively to resellers.


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The Google+ Project: Google’s Social Network

Posters note:  I have been seeing this for the past few weeks, and finally checked it out. You should too!

By Matt Weinberger


Google has finally taken the lid off its social networking effort: The Google+ Project, designed to bring the “subtlety and substance of real-world interactions” to “awkward” and “rigid” online communications and sharing.

After many, many rumors, Google has finally taken the lid off its social networking effort: The Google+ Project, designed to bring the “subtlety and substance of real-world interactions” to “awkward” and “rigid” online communications and sharing. It’s in “field trial” currently, with an invitation needed to access this early version

The Google+ Project tries to address the perceived shortcomings of networks like Facebook in a few ways, according to the official Google blog entry:

  • +Circles: Modern social networks make everyone a “friend,” but most people keep their work lives, their family lives, and their social lives separate. So rather than make every single update go to every single person, just define which Circle everyone belongs to and share whatever you’d like with the audience it’s intended for – without any danger of your boss accidentally seeing something they shouldn’t.
  • +Sparks: Add your interests, and Google returns relevant content from across the web – and a few clicks will start a conversation about the link with the circles you choose.
  • +Hangouts: Flag yourself as available, and anyone who wants can initiate a live multi-user video or text chat with you. Google’s promoting it as a lot more “casual” than traditional instant messaging and chat features since it’s drop-in, drop-out according to availability.
  • +Mobile: Like Twitter, you can tag your posts to The Google+ Project with your location. But more interestingly, +Mobile will also add your smartphone pictures to the Google cloud in real-time to promote sharing. And you can send messages to entire Circles at once from the app. It’s only available for the Android Market right now, but Google promises an Apple iTunes App Store release coming soon.
My invitation hasn’t arrived yet (call me, Google), so I can’t speak to the usefulness Google+ personally. But it seems like Google is trying to build a smaller, more personal social network that doesn’t value massive amounts of friends so much as it does connecting with people you want to talk to.
Of course, that’s exactly what Google’s PR machine is getting at. There’s no word on Google+’s privacy settings as of yet, which is going to be the question on a lot of people’s lips. And despite the buzz (no pun intended) Google+ is sure to garner, it has its work cut out if it wants to take a chunk of Facebook’s market share. But with a billion monthly visitors, Google’s starting from a position of power.

Matthew has written about consumer and personal technology for The New York Daily News and comic book culture for


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