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The Pros And Cons Of Business Cards For Small Businesses

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The traditional business card harkens from an era where a firm handshake and a “call me tomorrow to discuss” paved the way to a signed contract. Despite today’s proliferation of digital communications, for some businesses a traditional card still makes sense. Weighing whether to go digital to stick with the paper? Here are some pros and cons for leaving an impression with a printed business card.

 

The Pros

For many small business owners, marketing doesn’t come naturally. A business card is a simple and established way to network and get your small business known in the community. Here are some other advantages:

  • Deliver Important Information: A business card is meant to provide vital information about your business, including phone number, address and website. These details can help prospective customers find your business easily.
  • Create a Positive First Impression: Delivering a very practical and convenient marketing tool, the business card can help you make a great and lasting first impression.
  • Save Time: Handing over a business card takes less time than writing down your phone number, address and website.
  • It’s Inexpensive: Ordered in large quantities, business cards deliver some of the most inexpensive marketing tools you can find today. A business promotion expense, the printing and design fees can be written off on your taxes and paid for using your company’s business prepaid debit card.
  • It’s Effective: Although digital business cards are becoming more popular, many business owners prefer having something physical to hand out to potential customers they face to face. Business cards are especially effective if you’re in an offline or creative industry. Graphic design firms, arts and crafts companies, and painting services can showcase their unique talent and service in the design of a printed business card.

 

A Few Cons

You’ve worked hard to start your own business and are no doubt excited to promote it any way you can. It’s important to consider the appropriate channels to promote your business, and business cards may not always be the best solution.

 

  • Cost: It’s true that business cards are inexpensive, especially when ordered in large quantities. However, small businesses typically don’t need thousands of business cards at one time. Ordering business cards in small quantities can make them quite expensive. Additionally, there are situations when business information changes. This implies additional costs because you have to replace your old business cards with new ones. Business cards that stay in boxes whether because of excessive quantity or outdated information are simply a wasted expense.
  • Accessibility: Another essential drawback consists of the fact that you may forget to take your business cards with you. In this case, the only thing you can do is to write your telephone number and address on a piece of paper, which is quite unprofessional.
  • Organization: Consider your card recipient’s preferred way of networking. As people adopt digital forms of saving contact information, the business card may become a cumbersome requirement of time and file organization.

Being aware of the disadvantages related to business cards, more and more business owners opt for digital business cards, which deliver a fantastic way to showcase products and services. However, experts advise businesspeople to use these alternatives only to complement the paper business card, which remains the most valuable tactile reminder of a company.

Marilyn Smith specializes in covering the latest news of interest to small business owners, including business prepaid debit cards.

 

 

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Creating a Standout Business Card

 

Advertising your business, whether it’s the services you offer or consumer brand recognition, can make the difference between a successful business and unemployment.

Major high street companies spend millions of pounds a year advertising their products and bombarding the modern day consumer, from the latest what to wear accessories to the technological gadgets that fill households throughout the country.

But for the individual sole trader, freelancer or Joe Bloggs starting up their own business, the avenues of advertising available won’t be as broad or as penetrating as the multi-national industries that scour our TV and Spotify streams.

From short radio jingles to door-to-door leaflets, advertising your own personal business can be a tough nut to crack without breaking the bank. However with the continued evolution of digital design, people are flocking to the printers to get their hands on cheap and cheerful ways to expand their advertising base. Welcome to the world of business cards.

Business cards are a great way to create awareness and to generate leads for your company. They are also exceptional marketing and network tools that will allow you to open up your clientele and expand on a relatively cheap basis, depending on what materials you use.

Layout

Visually appealing, business cards should stand out from the offset. Firstly the layout and design should be spacious, uncluttered and easy to read. The purpose of the business card is to allow quick communication in a precise and detailed form, thus the colours and materials used should reflect how your business operates. For example, builders and contractors tend to use thicker and tougher paper to print their information on. It is crucial in ensure that the company logo stands out, attracting potential clients to the services you offer. Use the back of your card too. It is important that your business has as much exposure as possible, so don’t leave big blank spaces.

Important information only

Business cards are essential in situations where networking is crucial. People don’t want to read company bios and descriptive, in-depth info, they just want the good stuff – how to find you. Basic information such as company name, address, telephone number, email address and website are must-haves on your business card. Optional information such as customer testimonials and quotes can also give your card the edge.

Purpose

For a business card to work, it must apply to a specific field of interest. For example, a business card promoting an event at a club will be different to a business card handed out by corporate employees. Therefore, make sure your card is designed and fits the description of its intended purpose.

Materials

The texture, weight and general sturdiness of your card is one of the first things a person notices. To avoid flimsiness, make sure your card is made with high-quality paper with a glossy or matte finish. This will make for a sharper look and hopefully lay down a lasting impression on your potential client.

Get personal

Mutual trust between a business and a client is the key to a lasting and profitable relationship. If you’re advertising your personal services on your business card, why not add a face to a name. It’s easier to warm to someone if you can see them, so putting your face on your card can help build up customer relations, especially if you’re working in an environment when direct, face-to-face communication is essential.

Our guest blogger today is Zoe, a freelance writer and professional blogger who is presently writing on behalf of Brookson, to help promote their online accountancy services for small and medium sized businesses.

 

 

 

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