Tag Archives: Target market

You Must Be Missing Out On Vital Sales

vital-signsAs a business owner it is important to think about your customers. We all focus on those who we believe are our targets. These are normally put into different sections: age, gender, budgets, interests and location. It’s a brilliant thing to do as it helps you to create targeted content and advertisements that will really attract the right types of people into your store or premises. Targeting your audience is a basic task for any business, but it is often questionable whether enough thought is really put into those audiences as a whole?

Forgetting People Who Matter

One of the reasons we establish who our target audience includes is to ensure that the stock we have or the services that are provided will be sold. After all, without those sales the company will not survive very long. The problem is once the audience is defined often we failed to look deeper and this can remove valuable members of that audience, resulting in loss of potential sales.

Those with disabilities are often neglected, at least until something goes wrong. Sadly, the target audience is rarely broken down far enough to include wheelchair users, those with vision or hearing impairments or other disabilities. We can quickly forget to involve these people in our calculations, causing problems for everyone. As a business we miss valuable custom, as customers who have certain disabilities are not catered for and therefore they may not be able to take advantage of the goods or services that you offer, despite being in the right age or interest range.

Include Everyone in Your Targets

So when you have decided to include everyone in your audience what should you do next? When it comes to marketing you must ensure that everyone is able to read or interact as much as possible with your materials. Is the font big enough for the largest proportion of the audience? Would it be more beneficial to provide printed materials for the visually impaired as well as the able sighted? Are designs and information areas also suited to the entire audience? Perhaps the information is too high or the signs and sales information is too difficult to be seen or found by everyone in the premises?

Access is Also Vital

When you have spent time creating the best shopping experience for all of your audience you need to make sure people can come in and spend their money. By failing to think about the access you could be instantly closing your doors to a large proportion of your audience. Perhaps the doors are too stiff, there are too many steps, or perhaps you are unable to serve those who need help effectively. These are all important areas where you can improve access for customers to ensure you do not miss out on any potential custom.

Get the Help You Need to Open Up to the Widest Possible Target Market

The best way to ensure you are welcoming in the biggest audience is by checking out your access. An access audit will help to highlight any problems that could be costing you money. With an audit it is possible to double check that everyone is able to take full advantage of your business and this opens up a bigger potential for you to make money. Additionally it is also great for business as it shows that you are a thoughtful company that opens their doors to everyone who is interested in what you have to offer.

Focus on Your Audiences and Increase Sales

By focusing on increasing your audience to include everyone within your set criteria you can help to improve the revenue that your business brings in. What’s more you are also able to provide improved services to those who need it; thus improving more than just sales.

Aki Hashimoto is a writer who believes that all businesses should use access audits to ensure that they offer total access to all potential customers; not just specific target groups. By carrying out an access audit, you will find that this is beneficial to both you and your customers.



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How To Create An Effective Marketing Campaign

Advertising and marketing is a vital aspect of your business and a great marketing campaign can be the differentiating factor between success and mediocrity. An effective marketing campaign should be created before a product launch or promotion and in this informative article we look at all of the key factors and fundamental steps in planning a marketing campaign.

 How To Plan A Marketing Campaign

 1. Your product

The first step in marketing campaign management is to select and identify your product and offering. This also extends to the target market you will be marketing to. A great marketer is someone who knows their product incredibly well and knows what need or want it will be filling.

2. Target market

As previously discussed, a target market is the group of individuals that you will be marketing to. In your marketing campaign plan, it is essential to know who these people are, why they need or would want your product, what drives them and in what situation or instance they will be in when engaging with your product- their consumer buying pattern.

3. How will you reach your target market?

The next step in planning your marketing campaign is to evaluate how exactly you will reach your target market. You need to decide what medium you will make use of; for example, online, outdoor, radio, television or print. In order to do this you need to have an in depth knowledge on your target market and which medium will have the farthest reach. One prominent medium to look at which is vital in marketing and that will create hype around a new product is social media platforms such as Twitter and Facebook. There is an incredible array of different mediums that can be used, this will relate to which medium works best for your target market.

4. Planning your marketing campaign launch

Your next step in your marketing campaign plan is the actual launch. There will be a few factors to take into consideration. One being time; if your product is seasonal then you should select the perfect time of year to launch it. Your marketing campaign should also include the duration of the product launch.

5. The roll out of your campaign and tracking

The last step in your marketing campaign plan is the actual roll out and the very important tracking of the campaign. Tracking relates to evaluating whether your campaign has been successful or not. There are numerous ways to do this; one being- include a coupon in your ad or direct mail piece so that the bearer needs to bring in the coupon for their discount.

Good Luck!

Jemma Scott is a freelance writer that has had experience in marketing while working in many a managed office.


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