A few years ago, promotional videos were reserved for huge companies. If you weren’t planning on running a TV ad campaign, or including videos in promotional packs Disneyland style, then there was no reason to go to the considerable expense of producing a video. Today, that’s all changed. Videos are cheaper to make, easier to distribute, and much more likely to be viewed by a large audience.
There are a lot of companies in the UK that specialise in video production. Nottingham, Newcastle or London; wherever you are you will find studios that can help you with actors, sets, and high quality recording. If you find the right promotional video production company, they may also be able to help with distribution too.
Promotional videos, if they are well made, can do a lot for even small, lesser known brands. If you are a local business, and you want to target customers from your area, then hiring a company that does video production in Nottingham is a better idea than hiring a promotional video production company from a different part of the country. The world may be getting smaller, but there are still regional differences that can come across in videos.
The exact tone of your video will depend on what you’re advertising, and the demographics you are trying to reach. Viral videos are becoming increasingly popular with all age groups, however. Teens and young adults like edgy, and slightly “cheeky” videos, while business people prefer more sophisticated humour, and the videos that get forwarded by retirees tend to lean towards the “cute, harmless fun” category. Of course, these are rather broad generalisations, and they’re no substitute for real market research, but they are a good starting point.
If you want to produce a video that is informative rather than just simply a viral with your branding, then make sure that there’s still a hook to draw viewers in. Nobody likes to be preached to in their spare time, so try pose a question, or offer a solution to a common problem rather than just tell your viewers that they need your product.
A well produced marketing video, used as part of an online ad campaign, can put your brand name in front of a huge audience. Posters, banner advertisements and fliers are looked at once and then forgotten about, but videos engage the viewer for the duration of the viewing, and may be re-watched or shared if they are interesting, informative, or funny. It’s this second viewing which is so useful, as it makes your brand memorable.
When you’re looking for a promotional video production company, try to find one that specialises in the kind of videos that you are going to use. There’s no point hiring a company that makes artistic videos if you want something that looks more like a TV ad, for example. Also, look through the list of actors that they have available. If you’re not planning on enlisting your staff to appear in the video, then you’ll want to have some actors that your clients will relate to.
This article was written by Amy Fowler on behalf of Black Hawk Productions. Amy works in marketing and is always on the look out for new and innovative ways to market her clients.