Monthly Archives: June 2010
Question: With so many communities and marketplaces cropping up, how does one build or maintain one’s reputation across those marketplaces?
Partial answer: Clone one’s self. The real “secret” to this marketplace is an old one. Sweat equity. In my own endeavors I have built 200+ contacts in both FB and LinkedIn. Started my blog, joined 25 groups and am listening to podcasts in my car. Start your own blog and cut and paste your link with every comment you leave on someone else’s. The simple answer is that we need to be everyplace at once. There are a few out there that seem to be able to handle this. One to watch is Jay Berkowitz. This is a great guy to follow. Believe me, he is an octopus. He gives free webinars, podcasts, blogs, You-Tube video, is teaching my Masters program @ USF, on the speakers tour, he’s on FB, Twitter, …
I can’t keep up with it all, but I guess it’s possible if you don’t sleep!
Part of my psyche still inhabits the glory days of old Silicon Valley, when multi-million dollar deals were consummated in the “library” room of the Lion and Compass restaurant. A fine glass of Port could be had for as much as $250, and an occasional Cuban cigar ignited as an ebullient wait staff “looked the other way.” The cost of this opulence was never in question. At the end of such a gastronomical expedition the bill was paid with the company credit card (I actually had a boss that often said “you lie, and I’ll swear to it”) with the reckless abandon of a rock star. In the words of those of us that are not Goldman Sachs, those days, my friend, are gone forever.
I find myself in great company during this time of fiscal “belt tightening.” Once proud product line managers from such impenetrable institutions as HP and IBM are now elated to take t he occasional three-month consulting gig just to pay the rent. Countless others of my “boomer” buddies are rolling naked, exposed, with no health insurance or employee benefits of any kind. They’ve gone from stock options to part-time contracting in less than a decade.
Despite the demise of bloated expense budgets, huge advertising departments, unlimited travel, and yes even administrative assistants (remember when we didn’t have to do our own typing?) business is still moving forward. This brave new world of social media, search engine marketing, iPhones, and Bing will supplant the 30 second network television spots of the past with something better. Content and transparency will replace glitz and flash. Schmoozing will be done via text messaging and my Facebook contacts will be my new family.
My travels are taking me from the traditional way of marketing into this brave new world of blogging and podcasts. What makes sense for a small to medium business without a huge staff or budget? Let’s find out together as I sift through the terabytes of relevant offerings on my journey to becoming a “Master of Internet Marketing.”