Is it anarchy? Part Frank Zappa, part Howard Stern, and part Tony Robbins: I’ll show you how to make me money by making money by showing other people how to make money!

Frank Kern is without a doubt one of the best internet marketers I have ever run across.  His system is literally foolproof, he uses nothing but absolute common sense tried and true techniques, and the orchestration is so totally obvious it’s revolutionary.  The ironic thing about what he tells people, is that there is nothing in his delivery or offerings (aside from some research that it would take you some time to dig for) that you can’t do for yourself.  Another irony is that he uses the EXACT same technique selling you that he is also promising to teach you, so if you listen real good you can learn it for free.  It reminds me of Ken Kesey’s book, “Steal this book!”

Why, then, do we need these “Guru’s” to point out the obvious before we take the initiative to do these things ourselves.  I remember another one of the older school publications on this called “Think and grow rich.”  That is more prophetic than it sounds.  Think.  For information service/IP offerings, really think about what these Uber-successful people actually do.  They:

1.        Create big ticket offers where you are creating a dramatic change for your target market.

2.       Qualify the heck out of the market so that you are pitching to people that will get the biggest advantage from your offering, and can most easily afford to pay for your services.

3.       Market the hell out of the “solution” to get a constant stream of these prospects.  Do the math and see what your close ratio is, set targets for financial goals, then work backwards to see how many leads per month you need to achieve them.

4.       Arrange strategy sessions to see if there is “compatibility” between what they offer and your goals, then “un-sell” you to the point that you are begging for their solution.

5.       Leverage the “service” delivery so that you are establishing your creative only once for the whole market, then through technology you get as many people online or in a room as you can at once every time you have to go through it.

It was no coincidence that the big guns that rolled with Tony Robbins, Fran Tarkington and Lou Holtz used to give away “scholarships” to their huge convention like meetings.  These “today only” motivational promotions inevitably ended up letting the masses in the doors to drink the Kool-aid free or for a hugely reduced “one time only” price.  The real irony is that if you are like most people and lack the discipline and motivation to regiment yourself to load the proper amount of activity into your pipeline, a program like this WILL more than pay for itself with your first few “wins.”

I thank you Frank, for kicking me in the ass and making me realize this.  We can ALL do this, we just need to remember the basics we learned as newspaper carriers, summer gardeners, or fuller brush salesmen when we were kids. If you want a real wake-up call register for one of his webinars. State of the internet success is fantastic.

This guy is so basic and simple it makes me want to smack myself for not having done this years ago.