Have you ever met someone who actually liked the word, “No”? Probably not. “No” is associated with the inability to do something. I makes people feel inadequate, rejected, and as if they are being held back from what is they want. “No” leads to frustration, anger, and anxiety. Unfortunately, it is most people’s perception of the word, “No” that have gotten them into so much trouble.
If you really want to get negative, look at the word, “No” in a negative light. Doing so will only lead you down a darker path in your career. You’ll wake up each day with less and less enthusiasm about your career. However, there is a truth to this word that people are missing out on. The truth is that “No” is actually a positive word, but only if viewed in a positive light.
It is in a salesman‘s best interest to react to “No” in the same fashion as a teenage child. When a teenager or child is told “No”, they look at it as a challenge and act out in rebellion. The thing that a parent tells their child they cannot do is the very thing that they end up doing. As you can see, it is a human’s “natural” reaction to rebel rather than to take the word so seriously.
For true success, you should allow this seemingly-negative word to motivate you. When you are faced with someone who is turning away your products, understand that they are not necessarily turning your products away, but simply being negative. The power to change the entire situation ultimately lies within you hands.
So, the next time someone tells you know, what do you do? Accept it and walk away or try to convince them? Obviously, you change the way you perceive the word. As soon as you put out the vibe that you have been rejected, your prospect is going to be empowered and therefore convinced that they did the right thing. The last thing you want to do is allow the situation to escalate to this point.
Understand that nine times out of ten, you are going to be denied anyway. So, be prepared. Envision that you prospect has already said no. Instead of allowing “No” signify the end of the sale, look over it and ignore it. If it makes you angry, let it make you angry. Just know that you are the only one who has the power to transform the way this word makes you feel.
Becoming a successful sales individual is a matter of choice. Everyone knows that before they get involved into the career of sales that they are going to experience rejection. Some of the most successful millionaires have had to experience rejection, and still do to this day.
The thing that sets you apart from becoming the next sales billionaire is how you choose to handle the situation. Ultimately, this is going to require a bit of reorganization on your behalf. You must take time reorganizing your thoughts. Instead of expecting the worst, getting upset, disappointed and then discouraged, turn it all around. Feel the rejection, understand that it isn’t pleasant, then decide that you will not let it get the best of you.
Use the word, “No” as a means to a beginning of a lifetime of success and resilience. After you feel the initial impact of being knocked down, get up, regroup, and try again, but only with a more positive approach. More importantly, do away with the fear of the word and turn it into a motivation.
Please visit The Personal Development Company if you would like to learn more about Go For No! principles by Richard Fenton and Andrea Waltz
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