The Most Fun You’ll Ever Have With A Desk Fan

It’s summer, the sun is out and the heat is rising. That can mean only one thing; desk fans are back on the tables and cooling the nation’s office workers.

Providing cold air is not the only thing that these beauties are capable of doing. They can relieve boredom in no end of ways. Here are just a few.

Styling Your Hair

Obviously this depends on the power of your fan, the stronger the better! You can grab your comb or hairbrush and a mirror and find your new style. If that’s not enough for you then why not try the Baywatch look and let the wind flow through that mane of yours and take a quick snap for your friend’s enjoyment!

The Baywatch look is just the tip of the iceberg, you can exchange pictures with your friends all day in all sorts of funny and amusing poses with the wind styling your hair for you!

Paper Toss

Once upon a time this was everyone’s favourite phone or iPod game, now you can play for real in your office. Set your fan up a fair distance from a bin and just chuck those screwed up documents and pages of doodles.

Why not get your mates involved and get them to change the speed of the fan for that added challenge? Who knows you might be crowned office champion with the highest score of the week. The possibilities for paper toss are limitless (almost).

Paper Planes

So your paper plane doesn’t fly very far. You’re stuck in the age before the jet and you don’t know how to get out of it. The answer is the humble desk fan.

You could (if you’re good at engineering) set your fan to boost the flight of your plane. Once you’ve cracked it, it won’t be long before you’re crowned office Wright brother.

If engineering really is your strong point, you could develop airmail for your office. Set them up in strategic locations, pop your note in the plane and fire it across the office to its desired recipient (just remember to blunt the end, your boss might not be impressed if the work force are blinded).

Hot Spot

It seems ironic to be calling your spot in the office the hotspot when your desk fan is whirring away but with the help of a desk fan you can make your desk the hottest property in the office.

The more fans you have the better. The aim is to make your office spot so cool that other people simply can’t stay away. It might be the best thing you’ve ever done…especially after that feeble attempt at small talk with your office crush at the water cooler last week. She’ll be over in no time when she discovers your desk is the place to chill.

There are of course many other ways to have fun with a desk fan and this time of year is perfect to discover them.

If you have any ideas for funny uses of fans then why not leave them below. Other people might be inspired by your fan-tastic thoughts!

Featured images:

•  License: Creative Commons image source

Chris is the editor of a student tabloid and enjoys photography as well as sport. He recommends Alert Electrical for all your electrical needs.

 

 

Is Your Leadership Hurting the Bottom Line?

4 ‘Bad Leader Behaviors’ That Affect Productivity, Profits

What can business leaders and managers learn from watching the earnings of publicly traded companies?

“Plenty,” says Kathleen Brush, a 25-year veteran of international business and author of “The Power of One: You’re the Boss,” (www.kathleenbrush.com), a guide to developing the skills necessary to become an effective, respected leader.

“When looking at the corporations reporting lower-than-expected earnings, you need to read between the lines. They are not going to admit that the reason is a failure of leadership, but 99 times out of 100 that’s what it is.”

She cites Oracle, the business hardware and software giant, which recently reported a quarterly revenue shortfall based on a decline in new software licenses and cloud subscriptions.

The company is “not at all pleased with our revenue growth this quarter,” Oracle co-president Safra Catz told analysts. “What we really saw was a lack of urgency that we sometimes see in the sales force …”

They are pointing the finger at the employees, but they are really admitting a failure of  leadership, Brush says.

“Do you know how simple it is for managers to motivate sales people? If indeed the lack of sales urgency is the problem. There are dozens of bad leader behaviors that can cause sales to decline,” she explains.

In her work for companies around the country, from restructuring operations to improving profitability, Brush says she sees an epidemic of bad leader behaviors.

“When I point them out, most leaders downplay, or refuse to acknowledge, the impact their behaviors are having on their bottom line. But, in companies where leaders change these behaviors, employees become engaged and motivated. It is really that simple to increase productivity, innovation, and the bottom line,” she says.

“If you’re a boss examining your own lower-than-expected performance, instead of wasting time searching for scapegoats, look in the mirror. Most bosses unwittingly exhibit bad leader behaviors daily that cause their businesses to suffer.”

Here are four increasingly prevalent and damaging behaviors:

• The unethical boss: This is a category that doesn’t just annoy employees, it appalls them. As such, it’s a powerful demotivater. When a boss breaks or fudges the rules, cheats, lies or indulges in behaviors that reveal a lack of moral principles, he or she loses employees’ respect. Without their respect, a boss cannot lead. In addition, when a leader indulges in unethical practices, he gives his employees permission to do the same. Padding mileage reports, splurging on business travel expenses, failing to take responsibility for mistakes – they all become endorsed activities by the boss – the role model.

• The unfair boss: Our current societal efforts to treat people equally – think gay marriage, health care reform, the children of undocumented immigrants – have led to confusion among some leaders about “equality” versus “fairness” in the workplace. “I talked to a manager who gave all his employees the same pay raise because ‘he wanted to be fair,’ ” Brush recalls. He then seemed mystified that the productivity of his best employees declined to that of an average worker. “Rewards can be powerful tools of motivation, but they must be administered fairly.”

• The buddy boss: Bosses can never be buddies with their employees. Ever. Friendships neutralize the boss’s authority and power. They can also cloud a leader’s objectivity and hinder her ability to correct behaviors, to delegate, and to hold employees accountable. When friendships compromise output, it’s the boss who will be accountable. “Be friendly to employees, but do not cross the line that muddies the relationship between boss and friend. It could cost you your job.” Brush says.

• The disorganized boss:  Workplaces are filled with employees who lack direction because disorganized leaders don’t deliver and manage plans and strategies to guide their teams. What’s the chance of an unguided team maximizing its productivity to create competitively superior innovative widgets? “What’s the chance of employees being inspired by a leader who leads like a doormat or by random thoughts?” says Brush.

“As a manager, you wield a tremendous amount of power,” she says. “You can be an incredibly negative power or a positive one who’s looked up to by both peers and employees.”

“For the latter, bosses have to purge the bad behaviors.”

About Kathleen Brush

Kathleen Brush has more than two decades of experience as a senior executive with global business responsibilities. She has a Ph.D. in management and international studies. Brush has been teaching, writing and consulting on international business and leadership for companies of all sizes, public and private, foreign and domestic.

Is Your Leadership Hurting the Bottom Line?
4 ‘Bad Leader Behaviors’ That Affect Productivity, Profits

What can business leaders and managers learn from watching the earnings of publicly traded companies?

“Plenty,” says Kathleen Brush, a 25-year veteran of international business and author of “The Power of One: You’re the Boss,” (www.kathleenbrush.com), a guide to developing the skills necessary to become an effective, respected leader.

“When looking at the corporations reporting lower-than-expected earnings, you need to read between the lines. They are not going to admit that the reason is a failure of leadership, but 99 times out of 100 that’s what it is.”

She cites Oracle, the business hardware and software giant, which recently reported a quarterly revenue shortfall based on a decline in new software licenses and cloud subscriptions.

The company is “not at all pleased with our revenue growth this quarter,” Oracle co-president Safra Catz told analysts. “What we really saw was a lack of urgency that we sometimes see in the sales force …”

They are pointing the finger at the employees, but they are really admitting a failure of  leadership, Brush says.

“Do you know how simple it is for managers to motivate sales people? If indeed the lack of sales urgency is the problem. There are dozens of bad leader behaviors that can cause sales to decline,” she explains.

In her work for companies around the country, from restructuring operations to improving profitability, Brush says she sees an epidemic of bad leader behaviors.

“When I point them out, most leaders downplay, or refuse to acknowledge, the impact their behaviors are having on their bottom line. But, in companies where leaders change these behaviors, employees become engaged and motivated. It is really that simple to increase productivity, innovation, and the bottom line,” she says.

“If you’re a boss examining your own lower-than-expected performance, instead of wasting time searching for scapegoats, look in the mirror. Most bosses unwittingly exhibit bad leader behaviors daily that cause their businesses to suffer.”

Here are four increasingly prevalent and damaging behaviors:

• The unethical boss: This is a category that doesn’t just annoy employees, it appalls them. As such, it’s a powerful demotivater. When a boss breaks or fudges the rules, cheats, lies or indulges in behaviors that reveal a lack of moral principles, he or she loses employees’ respect. Without their respect, a boss cannot lead. In addition, when a leader indulges in unethical practices, he gives his employees permission to do the same. Padding mileage reports, splurging on business travel expenses, failing to take responsibility for mistakes – they all become endorsed activities by the boss – the role model.

• The unfair boss: Our current societal efforts to treat people equally – think gay marriage, health care reform, the children of undocumented immigrants – have led to confusion among some leaders about “equality” versus “fairness” in the workplace. “I talked to a manager who gave all his employees the same pay raise because ‘he wanted to be fair,’ ” Brush recalls. He then seemed mystified that the productivity of his best employees declined to that of an average worker. “Rewards can be powerful tools of motivation, but they must be administered fairly.”

• The buddy boss: Bosses can never be buddies with their employees. Ever. Friendships neutralize the boss’s authority and power. They can also cloud a leader’s objectivity and hinder her ability to correct behaviors, to delegate, and to hold employees accountable. When friendships compromise output, it’s the boss who will be accountable. “Be friendly to employees, but do not cross the line that muddies the relationship between boss and friend. It could cost you your job.” Brush says.

• The disorganized boss:  Workplaces are filled with employees who lack direction because disorganized leaders don’t deliver and manage plans and strategies to guide their teams. What’s the chance of an unguided team maximizing its productivity to create competitively superior innovative widgets? “What’s the chance of employees being inspired by a leader who leads like a doormat or by random thoughts?” says Brush.

“As a manager, you wield a tremendous amount of power,” she says. “You can be an incredibly negative power or a positive one who’s looked up to by both peers and employees.”

“For the latter, bosses have to purge the bad behaviors.”

About Kathleen Brush

Kathleen Brush has more than two decades of experience as a senior executive with global business responsibilities. She has a Ph.D. in management and international studies. Brush has been teaching, writing and consulting on international business and leadership for companies of all sizes, public and private, foreign and domestic.

 

 

6 Things Everyone Should Look For In A Consultant

Before you know what to expect from any consultant, you first need to know what qualities to look for. There are at least 6 crucial qualities that should be found in the consultant you choose, without them, you may be setting yourself up for a hard time. These mostly occur when communication breaks down, but trust in your consultant, in the end is a big part of it.

This list of 6 points should always be kept in mind when shopping around for a consultant of any sort. You have to remember that they are the experts, and because of that expertise and understanding, they should without a doubt be able to explain to you, in layman’s terms, how things are supposed to be done. Don’t allow yourself to be bamboozled by technical or industry jargon. Ask questions to anything you are uncertain of, and be sure those questions are answered. If you feel the answer wasn’t specific enough, or truly answer your question, don’t let it slide. There is nothing they should not be able to explain to you in regards to their industry. It’s known that there are a lot of so called “consultants” out there who really do nothing but sell snake oil. So remain diligent, and stay wise. So without further ado, let’s get into the meat of what you should look for in a consultant.

Listens

It does not bode well if you notice that when you speak to a consultant, their eyes glaze over and it appears as though what you are saying is not being heard. One of the most important characteristics to look for is that when you speak, they are attentive and taking in all that you are saying. If they don’t, something important may go unheard, only allowing problems to develop in the future.  

Open Discussion

You should never feel as though your consultant is not telling you something. You hired them, and as such, any information that is relevant to you should be known. Every success as well as hiccup throughout the process should be known. You should also feel that you can contact them at any time without it seeming as though it’s a burden. An open discussion is paramount for developing trust, and feeling secure in your decision to use a consultant.

Includes You With The Design

Now it’s understood that you are using a consultant because you are not an expert yourself, however, that does not mean you lack any meaningful input. Again, and this cannot be stressed enough, there should be no part of the process where you feel you are left out. This includes even technical aspects of the process.

Includes You With The Purchasing Options  

If this point seems to be redundant than good, that means you’ve remembered what was said before. Because what is being purchased, and where it is being purchased from is, in the end, one of the reasons you hired a consultant. If you knew what to buy and where to get it, you probably wouldn’t need one to begin with.  

General Overall Cooperation

You should always be sure to ask in what way you are going to be included in the decision making process, and how communication is going to take place to make that easier. Even though you are not the expert, your insight into your specific business as well as what you expect to receive should be known. This will help tremendously in allowing your consultant to provide the absolute best service they can, and cooperation on their part should be expected.  

Unbiased Opinion For Systems Procurement

You wouldn’t trust a car salesmen who only sells the used cars of his close friends and family. The reason, obviously, is because they are more obliged to oversell and even sell things that are not needed. The same holds true for consultants of any sort. If you suspect your consultant to be in cahoots with a systems provider of any sort whom you may be purchasing from, proceed with caution. It may not be that they are selling snake oil per se, but that should definitely raise some concerns.

Hopefully this list will help to highlight exactly what every person should be looking for when shopping around for a consultant. Just remember, again, that you are shopping for a consultant who is an expert in their industry. As such, they should be able to explain any technical or difficult aspect of the process in a clear and concise manner. You should always be wary if after being given an answer, you’re left with nothing but more questions. If they can’t explain it, chances are they don’t know what they are talking about.

Featured images:

•  License: Royalty Free or iStock source: http://www.sxc.hu/photo/1065245

The author of this article is Damien S. Wilhelmi. If you enjoyed this piece you can follow me on Twitter @JakabokBotch. Hiring the right consultant can seem daunting, but if you are looking for the best Public Safety Consulting company available, be sure to check out Elert.com.

 

 

How To Protect Your Store After Business Hours

Most crimes occur after business hours. If you have a retail store and you don’t have a manned guard, you can do these steps to protect your store after business hours.

Lighting

Your entrance and exits should be well lit after hours. This will deter robbers from loitering around your doors as the passersby can see them.

Doors

Always check your doors if they are in good condition. Check if there are signs of tampering. Back doors should be made of heavy, solid material. Don’t put any windows on these doors. Put a peephole instead.  If you open the rear door during business hours, make sure you have a lockable security screen in place. Don’t forget to lock them up after business hours.

Windows

Secure all windows and make sure they cannot be tampered with from the outside. Check all windows are shut and locked before you go home. Aside from the front door, windows are usually the entry points of burglars.

Locks

Regularly check your locks for signs of tampering. Invest in a heavy duty lock to deter criminals. The harder it is to break your locks, the longer it is for the criminals to stay in your place and they don’t want that. They want to be in and out as soon as possible.

Roof

Do not provide access to the roof. Keep all ladders and trash bins away from this area. Keep the skylight closed and locked at all times.

Alarm System

Invest in a good alarm system and install them in all entry points. Put up signs that say your establishment is protected by an alarm system.

Keys

Limit key access to people you truly trust. Only selected people should have access to your computerized records, safe and alarm codes. Change locks and keys, alarm codes, etc. after terminating an employee.

Safe

Do not leave money in the safe after business hours. Deposit cash immediately to the bank. Put up a sign that says no money is left in the premises overnight. Secure your safes to the floor and hide them.

CCTV Camera Systems

It’s also a good idea to invest in a good video surveillance system. CCTV systems are the number one deterrent against crimes. Burglars don’t want to bother with an establishment protected by a CCTV system because they don’t want the police to have a record of their images. Place your cameras near the entrance and near all doors. These places should be well-lighted so that the camera can take clear videos. Your camera should also be vandal proof and choose a camera that gives clear images so you can identify the crooks.  These can be valuable evidence in court.

If crooks really want to break into your store, they will do it no matter what but having these security measures in place will make them think twice about actually doing it.

Hi, my name is Keith S. I’m an avid blogger and a businessman. I have a site that features the best CCTV for offices.

 

Public Speaking Have You Tongue Tied? How To Get Your Message Across

“What do you do?‘ is a common enough question, yet it always seems to  take some people by surprise. The question either puts people on the spot and they freeze, or it engenders a lengthy discussion on the process of what they do rather than the essence of their job or career. Either response will lose the attention and even respect of your audience. Classes, coaching, or just a couple of tips can help. 

Plan Ahead
You know the question, prepare the answer ahead of time. Think of ways to relay your message beyond the “I do this, then I do that.” There are various tools that can help expand and focus what you do and how you describe it. Maybe you need more descriptive words, maybe better diction so your are more easily understood, maybe you are painfully aware of the dreaded vocalized pause – that umm. A personal communication coach can get you started and give you the tools you need to improve your vocabulary, practice voice diction and take a moment to pause and regroup before you continue on with your thoughts. They can also teach you ways to convey what you are saying confidently and with purpose.
Come on, Smile
In order to come across professionally, you need to be in control to capture the attention of the person or group that you are speaking with.  Learn to engage your audience (from a small cocktail group to an auditorium size audience). Control includes taking charge of the tone of your voice, inflection, pitch, emotions and body language. Remember how your mother nagged you to stand up straight? Still applies. Stand up, loosen your arms and gesture rather than cross your arms or flail around too much. And yes, smile, it actually goes a long way in audience engagement.
Be Succinct
If you have something to say, come right out and say it. Getting too caught up with details of your work can be boring to others and cause them to tune you out. A coach from sites like Noomii life coach directories can help you pinpoint what is important and special about your work and convey your passion  clearly and objectively.
Eye Contact
Whether you’re talking to one person or a thousand, making eye contact with your audience is crucial. Often, engaging audience members with your eyes is just as important as the words you speak, so you want to practice addressing the individuals personally as you talk. If you can’t bear the thought of looking anyone in the eye as you talk to a larger group – simply focus on foreheads. It looks like you are making eye contact, but you are not, and that can help as you get used to delivering your message.
Slow Down
You may be excited and in such a rush to get your point across that you talk over the other party or parties in your group. Everyone gets to have their say and being a respectful conversationalist comes with being a good listener. it’s okay if you don’t make your point right away. Even if you miss the chance to say your briliiant respote, it’s better to be considered a good listener.  If you still have something to add to the conversation, you can do so once they’ve finished.
Be Compelling  
Look at what you do as a part of a bigger picture.  For instance a DMV employee may grouse that all she does is process papers.  Or she can look at the bigger picture of what she is involved in. Suddenly she is instrumental in getting new drivers on the road – an American rite of passage. A communication coach can also help you address a room full of executives and give you tips on how to relay a story in an interesting way. Emotion, certain inflections in your voice and solid material can engage and motivate your audience.
As you go about your busy life between work, home and social functions, really think about what you are doing; make mental or real notes, create your story. So when someone asks what do you do? You not only have the answer, you may even convince them that you have a really fabulous career.    

Featured images:

•  License: Creative Commons image source

As a corporate trainer in speech and writing, Catharine Bramkamp tries very hard not to correct people during their overly long elevator speeches. To enhance your own abilities there are groups to join like Toastmasters, or you can find help through the Noomii life coach directory.

 

 

4 Business Card Must-Haves

Business cards remain a critical part of networking, and their design, as well as the information they contain, helps networkers make and keep valuable connections.

When you’re meeting contacts face to face, your business card is the first thing you should reach for. You really don’t need a professional designer or to spend a lot of money to create a business card that will make a great first impression.

Dress (Your Business Card) for Success

 

Just as you wouldn’t show up at a job interview or an important business meeting in your pajamas, your business card should also be dressed for success, according to a Huffington Post article. A connection will form a first impression of you and your company based upon your business card, so you need to make that impression a favorable one.

To help make your card stand out from the rest, consider using heavyweight cover stock (at least 80-120 pounds); an easy-to-read font like Eras, Impact, or Century Gothic; and an eye-catching color scheme.

Make Your Card a Call to Action

 

According to Gwinnett Network, most business cards whisper, talk softly, or say nothing at all, while the real purpose of business cards should be to give prospects a tangible item to remember you by. They should be marketing tools that ask someone to give you their business by catching their attention, directing them to your website, or giving them a good reason to call you.

One way to make your business card a call for action is to add some text that outlines specific benefits that you provide to your customers. For example, try adding the word “easy” to your card, referring to how easy your business is to find, how easy it is to pay for your products with cash, checks, credit cards (or even your competitor’s coupons), and how easy it is to do business with you — no appointment necessary.

Connect the Dots: From Your Business Card to Your Website

 

QR, short for “quick response,” codes are starting to show up on business cards, according to SearchEngineLand.com. QR matrix barcodes can be read quickly by smartphones and are used to take a piece of information from a transitory media and deposit it into a cell phone via scanning. Other common places where QR codes are found include magazine advertisements, billboards, and webpages.

A QR code can be scanned quickly by an iPhone, Android, Blackberry, or any phone with an auto-focus camera and a barcode scanning app, directing users to visit a webpage, open an application, link to a phone number, or launch an email or SMS message.

QR codes can store and digitally present much more data than standard barcodes, and instead of a cumbersome barcode scanner, all that is needed to access them is a smartphone. An easy Google search for a QR Code Generator will uncover numerous inexpensive or free options for creating and downloading a QR code.

Go Simple, Uncluttered, and Business-Appropriate

 

According to The Huffington Post, the two most important pieces of information on a business card are a business phone number and an email address. A personal cell phone number and company website address are also basic elements that you may want to consider including on your card.

When deciding on the text you want to print on your business card, remember that you’re simply trying to make a positive first impression, not bombard someone with information they don’t want or need. This may mean resisting the urge to clutter things up with your Twitter handle, Skype alias, link to your LinkedIn profile, and IM nicknames.

Most importantly, make your card appropriate to your business. For example, think about the kind of impression a physician would make with a cartoon character or tasteless joke on his or her business card. When crafting a design, begin with a style that supports the business image you’d like to project, and then go about telling your story.

Citations:

• PHOTO: Robert Scoble

Featured images:

•  License: Creative Commons image source

Jan Hill is a business professional and freelance journalist writing for Vistaprint, a leading provider of free and premium business cards to consumers worldwide. Jan has written an eBbook about networking, as well as numerous articles on small businesses and career development for magazines and newspapers.

 

How Traditional Print Marketing Can Boost Your Business Online

Whilst online marketing has often been described as the best thing since the proverbial sliced bread, it may sound surprising that there is still a place in the world of advertising for the old traditional print-based methods of marketing.

This is particularly true with regard to small and independent businesses.  Unlike large multinational companies, small independent businesses cannot afford huge advertising budgets, or Search Engine Optimisation services which ensure that their businesses achieve high-profile placements in online search results.  In this respect, small businesses are competing not against other similar small businesses on a purely local basis, but against all businesses, globally, and regardless of their size.

Integrated Marketing Communications

Small local businesses can compete more successfully, and more cost-effectively, by combining their online advertising with distributing printed leaflets and using targeted direct mail.  This practice is known as Integrated Marketing Communications (IMC).  One such exercise might be to target potential local customers by sending out a printed flyer which includes a money-off coupon, or details of a particular promotion or event.  This flyer would also include details of the business website – which in turn would showcase the offer on its home page whilst also offering much more information about the business, and, where appropriate, links to online ordering.  The piece of printed marketing acts as a personal introduction to the business, whilst the website provides far more details about the company than can be included on the printed page.

QR Codes and Custom Landing Pages

The flyer could be designed to include a “QR” (Quick Response) matrix barcode which can be read by smartphones, or the URL for a specific landing page on the company’s website which relates directly to the offer (ideally, one which matches as closely as possible the design of the flyer).  In either case, any interested customers are provided with a fast-track route to finding information specific to that offer.  In addition, the business will be able to track the level of direct response which has been generated by the flyer.  This information can in turn be used to develop and determine future direct marketing campaigns.

Think Locally

The same is true of advertising in printed media such as magazines or newspapers.  This is one instance where the choice of the publication will be determined by the genre, customer base or even locality of the product.  There is no advantage to advertising in a town – or country! – where your product is not locally available.

The Power of Direct Mail

Print marketing can often reach out to customers far more effectively than its online equivalent.  By using direct mail, or corporate brochure distribution, a business is actively reaching out and seeking potential customers.  Online advertising, on the other hand, relies on the practice of potential customers actively seeking out suppliers.  With so much competition for effective search engine placement, this makes for a far from level playing field.  As a result, for the reasons detailed above, the chances of a small independent business being located in an online search are worryingly small.

But print marketing and online marketing are not mutually exclusive.  The two methods of marketing can be skilfully combined, or “integrated”, into one marketing message which has a far higher impact.  This is one instance where the whole really can prove to be much greater than the sum of its parts.

Featured images:

•  License: Image author owned

Thanks to Steve at Project Print Solutions – the corporate brochure design specialists – for sending us this post.

 

 

Get Noticed: Promote Yourself With The Right Marketing Tool

As a freelance writer there is one thing I have learned and that is the importance of being seen; the more companies that notice you and know about you, the bigger your business grows. Now this may sound obvious, but these days we are all so technologically driven, we’ve forgotten about getting back to basics. Ways to promote ourselves without the internet as our back bone.

Is the Internet the Right Marketing Tool for You?

My business is internet based and I couldn’t survive without the internet. I have customers from around the world contacting me on a daily basis, so I do use the internet as a tool to get noticed.

A great website, informative blogs and constant social media updates ensures that I am always fresh in a customer’s mind when they think of writing a press release, updating their website pages or even when they think of starting a new blog.

Knock and Drops

I don’t want my customers to only be international. I am based in the UK and a majority of my customers are UK based. I achieved this through hard work and interestingly enough, away from the internet although the computer did help me somewhat here.

Handing out pamphlets made from A5 card combined with a stunning design and basic information on the services I provide has proven to be an excellent marketing tool. The card isn’t too expensive and I designed a stunning design with my contact details clearly shown.

I didn’t just shove these through letter boxes because doing that just gives the person an opportunity to throw them in the bin. I actually took the time to wander around the city, knocking on office doors and explaining what I do and handing them the A5 card with my company name and contact details.

You’d be amazed at the response that I got from handing out these cards as people actually appreciated me taking the time to introduce myself in person.

Charity Events

Another of my marketing explosions is taking part in charity events in my area. You may wonder how a writer can gain business from a charity event, but you’d be surprised the people you meet at these functions.

I arrange with the organisers to write a press release around the event for free as long as I can do some worthwhile marketing. Armed with a table, chair and my A5 card pamphlets I sit in wait, introducing myself to everyone attending the function and ensuring they don’t leave without my details.

The Phone

Lastly I use the phone, when I started my very first job many moons ago telemarketing was a top choice for finding new work and it still works today. While we are all still so engrossed in the internet and using online resources, the old fashioned ways can still bring in great business opportunities if you are willing to make the effort and put some time into it.

I’ve picked up many customers over the phone, on getting their names and details I always post off one of my A5 card pamphlets, this way I know they will always have my details on hand.

You’d be completely amazed how often I use my pamphlets; they are used for knock and drops, charity events and in the mail. The A5 card is affordable and comes in a range of colours, which was great because I could pick the colour that best matched my design.

A basic colour printer is the only other thing I needed, so it’s the cost of paper and ink and I have an affordable marketing option away from the internet and a marketing option that has afforded me a large percentage of my business.

Gem Wilson is a writer who understands the importance of promoting and marketing your business. She recommends printing a design and your contact details on A5 card to hand out to potential customers in person as this gives you a way of starting a conversation with them.

 

 

How To Make Your Business Card Stand Out

Networking remains one of the best ways to get your name out into the professional world. Even with social media, personal contact and meetups with new consumers, clients, or business partners is essential. Having a business card in hand can provide these potential contacts with all your personal information. However, for each contact you make, the ore your name is competing with other potential customers or clients. Here are tips to make your business cards stand out from others.

Visual Stimulation
A simple business card with your name and contacts does not stipulate people enough to remember you in a large stack of business cards. Try to add style to your card with graphics, a picture of yourself, or a picture that can start a conversation. In addition, the business card could show examples of your brand, the goods you sell, or the services you provide so a contact can associate you and your card with your specific niche. Using bold colors and having a good finish and feel to the material of the card will also help.

List all Pertinent Contacts
Do not bombard the contact with a business card that has dozens of ways to contact you. Do not list your cell phone, several e-mail addresses, your website, your social media accounts, your blog and your fax number. Instead, only list all the platforms you use the most for communications. Also, try to list contacts that might get potential clients or consumers interested in your brand. Your blog or video channel might be more interesting to put on the card since these websites can help the client see what your brand or business is all about.

Social Media Connections
A good business card should list the pertinent social media accounts you are on. Since social media is becoming a prominent vehicle for business, showing any contact that you have a social media presence shows that you are maintaining unique business communications with consumers. Examples may include a Facebook page address for your brand or business, a Twitter account for your tweets, a YouTube channel for your videos, a Pinterest board for all your media, etc. Try not to list too many social media connections on the card since there is not enough space. In addition, only list business social media accounts, especially if you want to keep your personal profiles private.

Craft Cards for Events
Instead of having a pile of business cards to provide at any encounter, you should have a set of cards you provide for specific events. More casual, networking events can include more relaxed cards that are graphics rich. More professional events may require cards with staple attributes, like a business logo, professional fonts, and strong logos.

Create Unique Cards
Sometimes a plain old business card does not cut it. To really stand out from others, many professionals craft unique packages with contact information. You can create little brochures or tiny notebooks that explain yourself and your brand. In addition, you can provide clients office goods that have your brand and contact on them, like a notepad or post-it-notes with your brand name and contact information.

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•  License: Royalty Free or iStock source: http://depositphotos.com/

John Lucas, is an aspiring business entrepreneur. For his social events, he relies on http://www.eprintfast.com/ for affordable online printing service.

 

Keeping Your Finger on the Pulse: Revamping Your Logo

Although small, a logo stands for much more than meets the eye. A logo is the badge of your company or product, it symbolizes what the product or service stands for. Potential customers look at a logo and form an impression of the company, while existing customers see it as a badge of honour – something they stand by and vouch for. This being said, why should a company redesign their logo periodically?

New Era, New Logo

The concept of redesigning your logo does not mean that the existing one is not designed well – it just shows customers, clients, and potential investors that you keep up to date with how the world evolves. Style, design, tastes and trends change over time – for example, Pepsi and Coca-Cola are two giant companies that revamp their logos slightly ever decade. What the two companies are very successful at is drawing in the younger generation with each logo revamp, keeping their product relevant and promoting market growth.

The How-To Guide

How can you tell if your logo gets a makeover?  Test it out on some people! Go to a busy mall, and ask some random people to look at your logo. Ask them if they can figure out what type of business you run. Is the logo is eye-catching, visually pleasing, does it look sharp and professional? Also, if your business has been around for a while, consider whether your logo represents your business standards, personality, what you stand for. Has that changed since your initial logo was designed? Think about the UPS logo. It is a badge, almost like a police officer’s. That stands for service, honour, integrity and honesty. Consider the USPS logo. It is an American eagle with the front underneath in italics. That stands for speed, national pride, and evokes a sense of duty.

The Do-Not Guide

Avoid extremes at all costs. If you go too trendy, you risk your logo becoming outdated too fast. A fad will not last. Going too cartoonish with your logo also risks alienating customers, or not being taken seriously. On the other hand, leave being old-fashioned and overly traditional to brands like Hermes and After Eight – chic and modern will reflect how you’re in the moment.

You Have a New Logo

How do you get it noticed? Promotions! Print off a banner with your new logo and announce a promotion or sale. Create a specific new product with the logo attached; this will get clients and customers noticing the new logo and associating it with something new and fresh. And of course, have fun ordering new stationary and packaging!

This is a guest-post by Ashley Williamson. Ashley is an occasional blogger currently working for banner4sale a company which offers green and affordable outdoor banner printing solutions.