Why Cold Calling Has Some B2B Advantages

One of the most effective ways of securing new business is through cold calling – it is a fabulous way of acquiring new leads if you do it right. The unfortunate thing is that many businesses go about their telemarketing the wrong way and are letting potential business just slip through their fingers. Telemarketing can often be an overused tool, so your marketing team should assess when is the right time to start a telemarketing campaign and not just launch one for the sake of it.

The Advantages of B2B Cold Calling

There are four main advantages to running a cold calling or telemarketing campaign, which can be described in the following ways:

• Lead Generation. Telemarketing is a great tool for lead generation. If your business is relying on inbound calls alone for their leads you may find that there are simply not enough to meet your targets. You can’t always be in the position of waiting for business to come to you, there are times when you need to go out and secure that business for yourself.
• Marketplace Education. One of the things that cold calling allows you to do is to get a feel for what is happening in the marketplace. It can give you insight into why the business is not coming to you of its own volition, cold calling provides valuable information about the current marketplace as well as opening up possible sales leads. The act of cold calling puts you in touch with what people actually need, they will tell you what they want and if you don’t have it they will tell you who does! This will give you an insight into possible market trends and the needs of your customer base.
• Business Visibility. During a telemarketing campaign you are throwing the name of your business out into the public domain, raising awareness of your existence and the services that you provide. It could be that one of the reasons you are not receiving as many inbound calls as you would like is the fact that no one knows that you are there.
• Professional Staff. By using experienced cold callers you will find that your telemarketing campaign is more effective than simply utilising your existing staff. Cold calling professions have been doing the job for a long time, they know how to engage the potential client and keep them on the line. They have the knowledge of techniques and strategies for cold calling that you do not, and you should be able to recoup the cost of hiring them through the new leads that they generate for you.

Research

Research is essential before undertaking any marketing campaign. You need to know the names of the purchasing managers, stock controllers and decision makers in the companies that you will be calling. Telemarketing might not be popular with those that are on the receiving end of the calls but by making those you are raising awareness, promoting your business and growing your lead generation figures into a much healthier place.

Mark Adams is an expert author on all aspects of B2B marketing – he regularly visits Sure2Door.co.uk for more details on up and coming marketing strategies.

 

5 Tips to Find the Best Lead Generation Companies

When you have the right leads to contact, regardless if it is through email, phone, or even printed ads sent via snail mail, you have now nailed down one of the most important aspects in marketing. Getting your leads ensures that your resources are not wasted on individuals that have no interest in the company and its products.

Companies nowadays use a combination of online ads, print ads, and telemarketing in order to reach their prospects. These different methods are quite costly although this has to be shouldered in order to generate more income – this literally justifies the saying “you have to spend money to make money”.

In this article, we will share with you 5 simple tips to help you find the best lead generation company that is right for you and your business needs.

• As a business currently looking for lead generation companies to become your marketing service provider, it is important that you discuss matters with your chosen company on how they think they can generate leads for you as well as how it may fit along with the other services they offer. The company should definitely have a clear and concise idea of how they plan to generate their leads for you. Hesitations and blank answers are a warning sign of a company that doesn’t know what it’s doing.

• It is important that you go for the company that has plenty of experience in generating leads for businesses, such as Vendere Partners. Experience is a major factor when it comes to companies like these as it is one of the best ways of telling whether they know what they’re doing or not. Experience often guarantees favorable results as well.

• Obtain references if the company could provide them to you so you would be able to contact other businesses that have availed of their services and ask them how well the company did and whether or not they helped achieve their business goals. Just like all the other service providers out there, they shouldn’t have a hard time giving you references if they have done their job properly.

• Know that different businesses will always have different needs, so a good lead generation company should be able to give you a package that is more suitable to your specific business requirements. You’ll need to discuss what you need and what your expectations are as well as review the price they offer. Once you have this information, compare and research so you can make the right decision to go with.

• One thing you should take note of when choosing a lead generation company is to know exactly how much support they can offer. Always find out the support options available for specific scenarios so you would be able to find out if the company would be able to provide you with remuneration when the situation calls for it.

Mark Doyle is a freelance writer who writes about many things including Vendere Partners.

 

Boost (Small Business) Sales in Several Ways

The only way for a small business to continue thriving is if it its products keep on selling. But with consumer spending at a low and competition becoming even stiffer, there is a need for small businesses to review their marketing campaigns to ensure that sales continue to pick up. There are seven simple ways to do just that.

1. Feedback
In order to set your business apart from the rest, you must listen and get to know better your customers. Don’t just be contented by knowing the usual goods and services that they purchase but also why they choose these items. Most importantly, know why they choose to purchase from you. Knowing this information will allow you to maintain the measures that keep them coming back and make improvements at the same time.

2. Special Promos
Consumers are drawn to promos like bees are to honey. Announce short term promos and you’ll see sales spiking. Distributing coupons should be included. Online coupons which can be accessed through the internet and through mobile phones should also be explored since consumers are becoming more acquainted with these avenues.

3. Lead Generation
Rely on online, print and even mobile phone campaigns for lead generation. Make sure that follow up on your leads within 24 hours after you’ve received their contact information. Send your leads valuable information that they will find useful and announce special promos which they are likely to take interest in.

4. Brainstorm 
This should not be a tasked reserved only to a special group of employees. Ask your front office personnel about their suggestions for serving customers better. It is important that you pick out fresh ideas for your new marketing campaigns. New ideas are sure to create a buzz among consumers. You can also go directly to your customers for ideas. In exchange for the heads up, you can offer various freebies or sales perks.

5. Newsletters
Newsletters are importantly especially when the year is coming to a close. Send out newsletters through e-mail or directly to your customers’ mailboxes and keep track of promos which generate the most sales. By then you’ll find out what works best with your customers with the help of your newsletters.

6. Give Back
People like businesses that know how to give back. Host fundraisers or make donations to a local charity. Those living in your community will appreciate how your business is sensitive to the plight of other people and will look at your business as not as a money greedy crocodile but a business that cares.

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing